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Kenya Breweries Limited (KBL) has introduced Rockshore Tropical Lager to Kenyan consumers.
This is a product that resonates with a large part of the target population, who have a sweeter palate that is not addressed by mainstream beers. It presents a fantastic recruitment potential.
With its crisp, clean flavour and exquisite tongue feel, Rockshore Tropical Lager gives a more reviving, lively, and savory tasting experience, according to Ms Michira.
In the upcoming weeks, Rockshore Tropical Lager will be made available across the nation, with a market roll-out anticipated shortly after.
KBL has emphasized innovation as one of the company’s key growth pillars, with the company’s profit growth in the financial year ending June 2022 being partially attributed to investment behind brands and innovation in the route to market in response to consumer behaviour shifts – as its beer performance increased by 27%.
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