May 23, 2024
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The leading retailer in the greater Eastern Africa region in keeping up with its calculated and strategic expansion plan, has made it’s entry into the upscale Karen suburb for the 2nd time having opened its first outlet in the area in 2020 at the Waterfront Mall.

The outlet which sits at the busy intersection of Lang’ata and Lang’ata South Roads covers 10,000 square feet of trading space. It is the anchor tenant of the new One Stop Arcade, Karen and puts Naivas store count at 95.

The new outlet, bears the elevated foodmarket model which Naivas first introduced in Naivas Foodmarket Greenspan early last year.

Speaking during the launch, Naivas Chief Commercial Officer, Willy Kimani said, “We are elated to be making a comeback to Karen following the success of our first outlet in the area. We do not take it for granted that the brand has not only been accepted but is now a valued addition to the Karengata community. It is thanks to this sense of community that we were asked to fill a gap in this neighbourhood of Karen and we heed the call of course backed by data and insights.”

“As we celebrate the opening of the 95th branch, we are also officially kicking off the countdown to the 100th branch in what we are calling the #RoadTo100. We are delighted that as a homegrown Kenyan brand, we have reached heights previously unprecedented in the retail industry and are about to make history. Even though we are ecstatic to mark this milestone, it is not lost on us the responsibility we bear to society as a business whose DNA is Kenyan, a responsibility that we fulfil diligently with each strategic and calculated store opening. The expansion of the business has seen to it that we employ both directly and indirectly tens of thousands of people, purchases from suppliers both big and small and elevated retail standards as a whole,” concluded Willy Kimani.

The new store will have fresh produce occupying 25% of the store space, supplemented by FMCGs, and other general products. As is tradition, shoppers can expect to enjoy exclusive store opening offers which will ensure that you will make Karen Foodmarket One Stop your last stop and live up to the brand promise; saves you money!

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