NAIROBI, Kenya, February 26, 2022 – Supermarket chain Naivas unveiled its 81st outlet in the country at the Imaara Shopping Mall coinciding with the mall’s official opening stepping up its expansion in the country.
The retailer is targeting thousands of shoppers around the region with a high population density.
“They will be situated at Greenspan Mall in Donholm and at Imaara Shopping Mall in Embakasi,” Naivas chief commercial officer Willy Kimani said in an interview. He lauds that this is one of the biggest malls so far urging people to continue shopping there promising various varieties and all-inclusive.
Naivas races to defend its market leadership against its closest rivals in the retail space that have also been expanding in the past few months.
The new stores are expected to raise the retailer’s branch network to 81. Naivas opened its 77th branch at Aga Khan Walk, Nairobi in the space vacated by troubled Uchumi Supermarkets last year.
QuickMart, which has 48 stores to date, plans to open a few more in the coming months.
The Imaara Mall is tactfully located at the intersection of Mombasa Road and the entrance into the vast and populous Imara Daima Estate. The outlet covers more than 34,000 square feet of trading space and will be the 3rd largest Naivas store by store size and the 8th outlet in the greater Mombasa Road region.
This new outlet will bear the FoodMarket concept which has been taken a notch higher and with this beautifully compliments the Mall’s eclectic style.
The new store is stocked with a variety of quality products to choose from ranging from fresh produce, commodities, electronics, and other general products.
The opening of this new store comes during a very tough economic time but despite the challenging economic times, Naivas is living up to its brand promise; saves you money, by ensuring shoppers enjoy exclusive sales offer thus providing them with a reprieve and above that, they will enjoy free parking at the mall for the whole weekend