April 22, 2024
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Naivas Supermarket has proudly announced the launch of the third edition of their highly anticipated seasonal campaign. Designed to resonate authentically with Kenyan values while offering unforgettable experiences, this campaign aims to surpass customer expectations.

Amidst challenging economic times, with inflation burdening Kenyan households and global supply chain disruptions escalating costs, Naivas recognizes the pressing need to support its customers. Rodney Wood, Chief Commercial Officer, emphasized the company’s commitment to providing the best value for money. He stated, “As a homegrown brand dedicated to improving lives, we are determined to exceed expectations and alleviate the strain on our customers.”

Building on the success of previous years, Naivas pledges to further enhance customer experience by offering even larger shopping baskets. This initiative aims to assist shoppers in navigating these challenging times with greater ease. Peter Mukuha, Naivas Chief of Operations, explained, “Our ‘NAIVAS KIKAPU KIBONGE SUPAA SAFARI’ campaign reflects our dedication to serving as the dependable big brother for Kenyan consumers.”

Recognizing the importance of collaboration, Naivas has partnered with suppliers to ensure customers enjoy exceptional value across all product categories, including fresh produce, groceries, household items, and electronics. Mukuha emphasized, “By working together, we can ensure that our customers receive unparalleled benefits throughout the campaign.”

With 103 outlets nationwide, Naivas remains committed to providing accessible and affordable shopping solutions for every Kenyan household. As the campaign unfolds, Naivas invites customers to experience the journey of “big shopping” the Naivas Kilocol way.

“In a period marked by economic uncertainty, Naivas stands firm in its pledge to support Kenyan families, ensuring that each customer leaves with a truly fulfilling shopping experience,” concluded Mukuha.

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