Naivas Supermarket has again set another record for officially opening the doors of its 92nd outlet.
This exciting development kicks off the retailer’s expansion plan set for this year and is a step closer to store number 100th. A feat that will be the first to be accomplished by a supermarket chain in Kenya.
The new outlet, covering more than 20,000 square feet of trading space is the new anchor tenant at The Brick Mall, along Kiambu Road, and the 6th Naivas Outlet in the greater Kiambu County.
“Naivas’ heritage as a Kenyan homegrown brand has set us apart in the art of anticipating customer needs even before they voice them, this has ensured that we continually learn the science of understanding our customers and ultimately meeting them at their point of need, the most critical being freshness, quality, variety, affordability, and convenience. 33 years down the line our customers know they can trust us to deliver on these, every time they patronize us. This branch will be no different, the shopping experience promises to be wholesome as it is stocked with a variety of products ranging from fresh produce, commodities, electronics, and other general products,” said Willy Kimani Chief commercial officer.
“The store opening comes at a very exciting period just after the launch of our seasonal campaign dubbed Naivas Kikapu Kibonge, a 9-week campaign that speaks to the hard economic situation that Kenyans are facing and promises not only Thindigua residents but all Naivas shoppers across the country of Kiextra offers Kibiggie discounts and Kibunda choices. We know economic times have been tough but as the Kenyan retailer of choice, we bear a duty to society to make the shopping basket heavier while ensuring it is lighter on the pocket” added Willy Kimani.
The retailer has a busy second quarter ahead as they purpose to open a total of six more outlets by July.
Overall, this development is a positive sign for the Naivas supermarket sector in Kenya and shows that there is still significant growth potential in the industry. It will be interesting to see how Naivas Supermarket continues to expand and evolve in the coming years.
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