Kenya Breweries Limited (KBL) has awarded other three grand winners of the recently launched edition of the National Consumer Promotion (NCP) campaign of ‘Jipe Form na Senator Ushinde’ at Hardrock Bar in Uthiru, Nairobi.
This is after a successful award that went to the first grand winner on 10th May 2023, Mr Felix Nyaneko. Shelmith Wangui Maina, Stephen Maingi and Timothy Erina Ekhalie were the three lucky winners in the last draw of the ongoing promotion who won Kshs2 million and were awarded Kshs1 million to invest in their own personal growth and another Kshs1 million to be donated to a community of their choice.
Stephen Maingi, one of the grand winners noted, “At first, I couldn’t believe when I was called by the Kenya Breweries official line but today, I am one happy man. This winning will go a long way in supporting my family as well as my businesses that and I cannot wait to support my community with the remaining one million. I would like to thank Kenya Breweries for this award, and I would like to encourage consumers to keep on participating because you could be next.”
Speaking during the event, Abel Ratemo, Brand Manager at KBL also noted that, “With the launch of this new consumer campaign, we hope to continue to change lives by providing a legitimate source of income for our local brewers and improving the overall well-being of our consumers by reducing the deaths that result from illicit brews.”
As a way of showing their commitment to the welfare of its customers, KBL’s Jipe Form na Senator Ushinde campaign aims to reward loyal consumers and enrich their lives and communities. With a total worth of Kshs 97 million, the campaign will run for three months and will see five grand lucky winners each receiving Ksh2 million.
Additionally, 20 consumers will receive monthly home makeovers, 12,000 winners will receive weekly shopping vouchers, and a whooping 1,980,000 winners will receive daily cash and airtime vouchers. These rewards highlight the Senator’s dedication to the well-being of its customers.
So far, 5 home makeover winners, 3 in Embu and 2 in Nairobi, have received their deliveries and were happy for the timely gesture from EABL that has alleviated them off the burden of the current hard economic times.
“Over the years, KBL has been intentional in contributing significantly to the development and prosperity of the Kenyan economy. Catalyzing the creation of thriving communities is embedded in our vision and sustainability agenda. Now more than ever, we understand that our business must be a force for good. Through initiatives such as these, we are scaling up our commitment to promoting social sustainability and economic empowerment of our communities,” Mr Abel added.
The Head of Emerging Business also congratulated Ms Shelmith, Mr Stephen and Mr Timothy on their win and added, that he hopes the grand winners will make good use of the win to transform their lives economically and generate more wealth within their communities.
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