July 20, 2024
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Naivas Supermarket proudly announces its recognition as the sole Kenyan supermarket to receive the esteemed Superbrands Certification. This prestigious honor highlights Naivas’ exceptional brand reputation and consumer trust, solidifying its status as a leader in the retail industry.

The Superbrands Certification is awarded to brands with outstanding quality, reliability, and distinction within their respective industries.

The certification process involves rigorous evaluation by leading market research firms such as Nielsen, Synovate, BDRC, and TNS. Qualified brands, like Naivas, receive the Superbrands Award Seal, which can be prominently displayed on advertising, marketing materials, websites, packaging, and other brand assets.

Research indicates that the Superbrands Award Seal significantly influences consumer behavior, with studies showing that consumers are over 70% more likely to purchase products or services displaying the seal. This underscores the value and impact of the Superbrands Certification.

Peter Mukuha, Chief of Operations at Naivas, expressed gratitude for the recognition and reiterated the supermarket’s commitment to delivering a world-class shopping experience. “We are honored to receive the Superbrands Certification, which reflects our dedication to providing high-quality products and exceptional customer service. This esteemed recognition further motivates us to continue innovating and exceeding the expectations of our valued customers,” Mukuha stated.

Naivas Supermarket has distinguished itself in the retail industry through its unwavering commitment to customer satisfaction. Naivas has built a strong reputation among Kenyan consumers by consistently delivering value through innovation and quality.

The supermarket offers a wide range of products, including fresh offerings, and boasts convenient locations, all of which contribute to its reputation for excellence.

As a homegrown Kenyan brand, Naivas has successfully brought a global shopping experience to the country while staying true to its values. The supermarket’s dedication to serving every customer with unmistakable Kenyan hospitality has earned it one of the greatest global honors a brand can achieve.

With the Superbrands Certification, Naivas Supermarket continues to set the standard in the retail industry, reinforcing its position as a trusted and beloved brand among Kenyan consumers.

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