The Kenya Tourism Board (KTB) has today rolled out a photography contest aimed at showcasing various travel destinations across the country with a focus on hidden gems.
The contest dubbed ‘Tembea Kenya, Capture Magical Kenya’ will run on social media with Kenyans encouraged to take photos of various destinations, indicate their location, and tag KTB on its social media handles on X, Facebook, or Instagram.
According to KTB CEO, June Chepkemei, the contest aims to engage the wider public in promoting destinations in their home counties that have gone unnoticed despite their tourism appeal.
“At the County level, Kenyans have invested in the growth of tourism through accommodation and other hospitality services around nontraditional tourism destinations. These investments continue to open up urban and remote areas to tourism activities. Unfortunately, most Kenyans are not aware of these attractions, through this contest we hope to leverage the power of photography to publicize these hidden gems.” Said the CEO
The contest will also seek to highlight the traditional tourism sites that are often viewed as targeting international travelers and are not frequented by domestic tourists.
“As an industry, we recognize the important role played by domestic tourism in not only promoting Kenya as a global destination but also in sustaining the entire hospitality sector, especially during low season occasioned by low international visitors into the country. This contest will therefore go a long way in unearthing more diverse experiences for domestic tourists to enjoy.” Miss Chepkemei added
The Photography Contest will run from the 5th of November to the 11th of December with Kenyans highlighting various tourism products through photography ranging from; Wildlife, Culture, Adventure, city life and landscapes alongside conservation and sustainability.
The contest which will culminate in a photo exhibition will run under 8 categories namely; Hidden Gems of Kenya, Kenyan Wildlife Wonder, Rich Cultural Heritage & Traditions, Breath-taking Landscapes, 50 Million Smiles – Kenyan People and Faces, Adventure in Kenya, Urban Vibes: Kenya’s Vibrant Cities and Sustainable Travel – Community & Conservation Efforts. Winners across the 8 categories stand a chance to win a top cash prize of Ksh. 150,000, Ksh. 70,000 for second place and Ksh. 30,000 for third place. The prizes will be awarded across all 8 categories.
