Kenya’s Leading Retailer Naivas Supermarket has today launched its annual Christmas Campaign popularly referred to as Kikwetu.

This year’s Christmas campaign marks the 13th edition since the launch of the first Kikwetu in 2011. Kikwetu which simply translates to “our way” has endeavored over the years to remain authentically Kenyan while delivering memorable experiences to customers through thematic campaigns during the festive season.

Speaking during the launch, Peter Mukuha, Naivas Chief of Operations said their mark of resilience in the prevailing business environment has been a reminder of the commitment of the organization to the Kenyan people that they are committed to seeing the brand survive way after its founders.

“It is for this reason that we are officially launching our 13th edition dubbed, ‘NAIVAS KIKWETU
FIESTA and with a lot of humility we are saying “Asante Kenya for 100 Naivas Kilocols,” he said.

The campaign seeks to welcome Kenyans to celebrate this new journey of going beyond 100 with s since
this is truly their celebration and Kenyans deserve something positive to celebrate.

“We also want to remind Kenyans that no matter how big the business grows, we shall always maintain the local and personal touch; every Naivas Kilocol will continue to serve them diligently as we always have with unmistakable Kenyan hospitality. Finally, no fiesta is complete without goodies, and as has been the
tradition during this period we have a lot to offer and with us, everyone is a winner,” he added.

He acknowledged that times are very hard for our shoppers with the ever-rising cost of living and that’s why they will be having crazy discounts throughout the entire campaign period to cushion our customers. Over and above the discounts there will be over 20,000 gift vouchers and over 1000 of our iconic mbuzi up for grabs.

“It is a very hustle-free process to win, simply present your Reward Card at the till as you pay,” concluded Peter Mukuha.

The campaign will run from today, 27th October 2023 to the 18th of January 2024 covering both the
entire festive season and January BTS.